Individuals and organisations are reaping big from e-marketing and e-commerce businesses. However some people do not know how to tap into the e-marketing / e-commerce market. This course teaches how to market and sell goods and services online.
Introduction to internet eCommerce and eMarketing
Understanding the Digital Customer
Controlling and optimizing digital marketing campaigns
Online Advertising – Content & Format
Managing e-commerce from a website
Site Optimization Web Analytics Search engine marketing
Measuring and evaluating international eCommerce effectiveness